How to make a technical task for the designer?
In order to be satisfied with the result of hiring a designer, it is necessary to prepare a detailed and accurate TOR. Without it, the task can be too vague…

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Outsourcing your event manager or agency: whom to choose?
We have studied the data on the demand for specialists in the field of event, and statistics makes you think. Published about 500 vacancies for this position. The great demand…

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What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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programmer

What is Landing and how to arrange it?

Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be brief, clear and understandable. Such a page is most often aimed at selling and rarely is simply a source of information about the company. For this reason, it is often called the “customer capture page”.

Story
Like many marketing tools, landing page was invented by American marketers.
Its creation is connected with the huge competition of various sites, the quality of which was equally high and consumers simply did not know what to choose. Continue reading

How to make a marketing career
A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch? Most often, a beginner…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Online education: 9 useful services
There are many platforms with different kinds of online courses and materials for distance learning. We have chosen for you worthy projects in Russian and English. They combine useful content…

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Safe Investment
If you managed to earn and save a tidy sum, which you are not going to spend in the near future, the question inevitably arises - how to save them,…

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