main points of the text
In an era of unstable economies, one sometimes has to be content with casual earnings. But only if it is episodic. Therefore, the majority seeks to get a job in a reliable, well-established company. In turn, such companies themselves are looking for opportunities to conclude profitable and long-term contracts. For example, when it comes to providing services.
In our case, we will talk about the services of a private security company. There are a number of objects, the protection of which is a prestigious and profitable business. Continue reading
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading