Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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What is automation and how to use it?
Automation and shop. The issue of automating trading may seem controversial. And this does not mean at all that the store needs to be literally stuffed with automation - cash…

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Is Shadow Business a Survival Game?
Illegal business, alas, is not a game. It may seem like the only way to survive in the world of commerce. Unfortunately, for many entrepreneurs, a conscious refusal to legalize…

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Direct sales rate

Since many of our real and potential customers are owners of shops, supermarkets, boutiques and shopping centers, we decided to place information for them that can help in the development of the business. In the framework of the trainings, there is a training of interested individuals on such a skill as direct selling; this skill perfectly characterizes a worthy seller.

To get a powerful result, you can send the most promising employees to training. The results will pay for all expenses, because these employees will significantly raise the level of your outlet. Continue reading

What is insurance for?

Do you need insurance?
Sooner or later, this question arises for everyone. We can talk about episodic cases – insurance when buying a train ticket, or maybe more serious and even mandatory. It is noteworthy that the history of insurance is rooted in the distant past. In ancient Babylon, merchant ship owners took loans from depositors to equip merchant trips. If a ship did not return, shipowners might not have to repay funds taken on credit. And since this happened quite rarely, lenders more than covered the possible losses with interest received from shipowners. Historically confirmed that in the XVII century in the UK there was an official insurance company. And she also specialized in maritime trade. Continue reading

Card or cash?

Card or cash?
If you asked this question, you most likely have something to store, or lose. For those who usually live “from paycheck to paycheck” this topic will be of little interest. In other matters, this may depend on the size of your income. So, in what form is it better to store funds?

Of course – a map!
Plastic cards are so well established that finding those who know nothing about them will be a daunting task. The advantages of using them are obvious. Continue reading

How to implement BI analytics
In order to figure out how to implement business intelligence, you need to understand how to work with it in general. BI - a program and application for working with…

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What is Landing and how to arrange it?
Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be…

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Is Shadow Business a Survival Game?
Illegal business, alas, is not a game. It may seem like the only way to survive in the world of commerce. Unfortunately, for many entrepreneurs, a conscious refusal to legalize…

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How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

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