What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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How to start production of your clothing brand
Do you want to start creating your own clothes to make money or to bring something new and fresh to the market? It's time to create your brand! The production…

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Collective discounts: business is promoted by customers
The sales season continues all the time - something like this can be described as the concept of collective shopping sites. They appeared in early 2009, and today this segment…

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copywriter

Is it worth it to borrow money?

Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve a sudden problem. Changing family circumstances, urgent medical intervention, and a whole bunch of problems can unsettle us. Then you have to make a difficult decision – to borrow money.

For someone who has borrowed money, paying off debt is a real headache, now this is his first priority. Otherwise, troubles cannot be avoided. What do we have to pay for ever-growing debts? Sleepless nights, stress, overtime, strained family relationships. Continue reading

What is Landing and how to arrange it?

Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be brief, clear and understandable. Such a page is most often aimed at selling and rarely is simply a source of information about the company. For this reason, it is often called the “customer capture page”.

Story
Like many marketing tools, landing page was invented by American marketers.
Its creation is connected with the huge competition of various sites, the quality of which was equally high and consumers simply did not know what to choose. Continue reading

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

Online education: 9 useful services
There are many platforms with different kinds of online courses and materials for distance learning. We have chosen for you worthy projects in Russian and English. They combine useful content…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How can a security company win a security tender?
In conditions of maintaining a high criminal environment, the desire of citizens to preserve personal property and real estate, security services have been widely developed. The selection of a bona…

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