What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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What is insurance for?
Do you need insurance? Sooner or later, this question arises for everyone. We can talk about episodic cases - insurance when buying a train ticket, or maybe more serious and…

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How will outstaffing help business?
With this, a relatively new concept, today only those who are directly related to business, in which a team of personnel workers are involved, are faced. For certain reasons, the…

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copywriter

Is it worth it to borrow money?

Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve a sudden problem. Changing family circumstances, urgent medical intervention, and a whole bunch of problems can unsettle us. Then you have to make a difficult decision – to borrow money.

For someone who has borrowed money, paying off debt is a real headache, now this is his first priority. Otherwise, troubles cannot be avoided. What do we have to pay for ever-growing debts? Sleepless nights, stress, overtime, strained family relationships. Continue reading

What is Landing and how to arrange it?

Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be brief, clear and understandable. Such a page is most often aimed at selling and rarely is simply a source of information about the company. For this reason, it is often called the “customer capture page”.

Story
Like many marketing tools, landing page was invented by American marketers.
Its creation is connected with the huge competition of various sites, the quality of which was equally high and consumers simply did not know what to choose. Continue reading

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

How to get certified in Yandex.Direct
There is such a profession as a “Director”. He is engaged in contextual advertising in general and all its features. Very often, companies do not want to deal with contextual…

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How will outstaffing help business?
With this, a relatively new concept, today only those who are directly related to business, in which a team of personnel workers are involved, are faced. For certain reasons, the…

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How to avoid becoming a victim of fake products?
Some types of products are equipped with the necessary instructions informing about the technical, operational and other characteristics of the goods. Often this information is placed on separate plates -…

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How to organize marketing in a company
At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty. Organization of marketing…

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