Direct sales rate
Since many of our real and potential customers are owners of shops, supermarkets, boutiques and shopping centers, we decided to place information for them that can help in the development…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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copywriter

Is it worth it to borrow money?

Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve a sudden problem. Changing family circumstances, urgent medical intervention, and a whole bunch of problems can unsettle us. Then you have to make a difficult decision – to borrow money.

For someone who has borrowed money, paying off debt is a real headache, now this is his first priority. Otherwise, troubles cannot be avoided. What do we have to pay for ever-growing debts? Sleepless nights, stress, overtime, strained family relationships. Continue reading

What is Landing and how to arrange it?

Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be brief, clear and understandable. Such a page is most often aimed at selling and rarely is simply a source of information about the company. For this reason, it is often called the “customer capture page”.

Story
Like many marketing tools, landing page was invented by American marketers.
Its creation is connected with the huge competition of various sites, the quality of which was equally high and consumers simply did not know what to choose. Continue reading

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

7 famous people who have made hobbies their profession
“Do what you like and you will never have to work” is a truth that remains beyond time and location. Someone thinks it is unattainable, and someone made her his…

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Card or cash?
Card or cash? If you asked this question, you most likely have something to store, or lose. For those who usually live “from paycheck to paycheck” this topic will be…

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The specifics of car wash security
In recent years, many representatives of small and medium businesses began to open car washes that are regularly visited by owners of vehicles with any level of income. To develop…

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How to become a good leader
One of the main mistakes people make is simply to take a director's position! During this chase, a person forgets that the leader is primarily a manager with high communication…

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