Do you need insurance?
Sooner or later, this question arises for everyone. We can talk about episodic cases – insurance when buying a train ticket, or maybe more serious and even mandatory. It is noteworthy that the history of insurance is rooted in the distant past. In ancient Babylon, merchant ship owners took loans from depositors to equip merchant trips. If a ship did not return, shipowners might not have to repay funds taken on credit. And since this happened quite rarely, lenders more than covered the possible losses with interest received from shipowners. Historically confirmed that in the XVII century in the UK there was an official insurance company. And she also specialized in maritime trade. Continue reading
Some types of products are equipped with the necessary instructions informing about the technical, operational and other characteristics of the goods. Often this information is placed on separate plates – nameplates, which in itself is already a good sign of a reliable manufacturer. If you yourself are engaged in production, you can make nameplates to order. This will give solidity and trust to your products.
Measures to protect yourself from fakes
Inexperienced and gullible people most often become victims of deception. On the street you were offered to buy expensive watches at a surprisingly low price. Are they real? Continue reading
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.
Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company.
How branding begins
Create a brand image
Before creating an image, you must answer the following questions: Continue reading