How to become an event manager
Who is an Event Manager and how to become one? This will be discussed in our article. First, let's figure out who the Event manager is and what its functionality…

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How to make a marketing career
A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch? Most often, a beginner…

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Benefits of conducting an energy audit
As you know, the energy survey of organizations and enterprises, first of all, is based on an assessment of the aspects of the company’s activities related to fuel waste, various…

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Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading

What is automation and how to use it?

Automation and shop. The issue of automating trading may seem controversial. And this does not mean at all that the store needs to be literally stuffed with automation – cash registers, turnstiles, scanners, and other complex, but respectful, devices.

For most entrepreneurs, these concepts – trade, automation – may seem compatible at a stretch.

Try to get acquainted with reputable providers of such services, for example www.posprof.ru, and you may be able to note for yourself that automation and a trading company sound much more realistic, although there really is no difference. Continue reading

Google Adwords for Beginners

When you start working with Google AdWords advertising, you may encounter some common mistakes and difficulties. This article will help to avoid mistakes and easily overcome all difficulties in work.

How does Google AdWords work?
Important points to create this kind of advertising. You should prepare and decide for yourself the following points:
What service or product are you going to sell
What is your budget for this ad?
Get all the links and pages you need. Continue reading

How to avoid becoming a victim of fake products?
Some types of products are equipped with the necessary instructions informing about the technical, operational and other characteristics of the goods. Often this information is placed on separate plates -…

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The social network Facebook has banned the advertising of cryptocurrencies and ICO
He also acts on the Instagram social network in ads. The new rules state that all news about cryptocurrencies and ICO posted in announcements is prohibited. This message was published…

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Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

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What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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