How to become a good leader
One of the main mistakes people make is simply to take a director's position! During this chase, a person forgets that the leader is primarily a manager with high communication…

Continue reading →

What is automation and how to use it?
Automation and shop. The issue of automating trading may seem controversial. And this does not mean at all that the store needs to be literally stuffed with automation - cash…

Continue reading →

Mail Security
It is hard to imagine a well-functioning human society without a postal service. Of course, some achievements in the field of communication - such as ip-telephony, video communications, electronic correspondence…

Continue reading →

Monthly Archives: August 2018

Trademark Registration

Some couple of centuries ago, such crimes were considered treason, and punished exclusively by death. You will be surprised when you find out what is at stake. It’s a fake copy. Unfortunately, today no one is safe from acquiring products of dubious quality. It’s not a big deal if we are talking about inexpensive watches with the name of a well-known company, or a handbag from a fashion designer, purchased at a surprisingly low price. Serious problems arise when a fake product affects our lives. After all, this may apply to medicines, medical equipment, food, spare parts for a car or aircraft. Hundreds and thousands of fates of children and adults are at stake. Continue reading

Protect your personal data

With the ubiquity of computers and mobile communications, the personal sphere is increasingly at risk. And none of us can be completely sure how our personal data is used with you. Not to mention the fact that the increasing number of e-mails, “spam”, and calls with “offers” has long deprived us of the right to be left alone. Is it possible, at least in part, to protect yourself in this area?

Frankly, it’s not naive to believe that any Internet site, in particular a social site, is guaranteed to protect your personal information. Continue reading

Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading

Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

...

What is insurance for?
Do you need insurance? Sooner or later, this question arises for everyone. We can talk about episodic cases - insurance when buying a train ticket, or maybe more serious and…

...

Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

...

How to make a marketing career
A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch? Most often, a beginner…

...