How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

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Outsourcing your event manager or agency: whom to choose?
We have studied the data on the demand for specialists in the field of event, and statistics makes you think. Published about 500 vacancies for this position. The great demand…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Monthly Archives: August 2018

Trademark Registration

Some couple of centuries ago, such crimes were considered treason, and punished exclusively by death. You will be surprised when you find out what is at stake. It’s a fake copy. Unfortunately, today no one is safe from acquiring products of dubious quality. It’s not a big deal if we are talking about inexpensive watches with the name of a well-known company, or a handbag from a fashion designer, purchased at a surprisingly low price. Serious problems arise when a fake product affects our lives. After all, this may apply to medicines, medical equipment, food, spare parts for a car or aircraft. Hundreds and thousands of fates of children and adults are at stake. Continue reading

Protect your personal data

With the ubiquity of computers and mobile communications, the personal sphere is increasingly at risk. And none of us can be completely sure how our personal data is used with you. Not to mention the fact that the increasing number of e-mails, “spam”, and calls with “offers” has long deprived us of the right to be left alone. Is it possible, at least in part, to protect yourself in this area?

Frankly, it’s not naive to believe that any Internet site, in particular a social site, is guaranteed to protect your personal information. Continue reading

Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading

How to become an event manager
Who is an Event Manager and how to become one? This will be discussed in our article. First, let's figure out who the Event manager is and what its functionality…

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Room rental - be prudent
Modern society, in principle, can not be imagined without renting something - from small tools to cars, premises, stadiums and even islands. The situation when it becomes necessary to rent…

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Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way…

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Trademark Registration
Some couple of centuries ago, such crimes were considered treason, and punished exclusively by death. You will be surprised when you find out what is at stake. It's a fake…

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