What is insurance for?
Do you need insurance? Sooner or later, this question arises for everyone. We can talk about episodic cases - insurance when buying a train ticket, or maybe more serious and…

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Benefits of conducting an energy audit
As you know, the energy survey of organizations and enterprises, first of all, is based on an assessment of the aspects of the company’s activities related to fuel waste, various…

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What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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Monthly Archives: June 2017

How to get certified in Yandex.Direct

There is such a profession as a “Director”. He is engaged in contextual advertising in general and all its features. Very often, companies do not want to deal with contextual advertising themselves and hire a specialist to set up all the work with it.

For those who want to become the “director” himself, Yandex needs to go online and get such an honorary title. Almost anyone can pass the test.

Let us consider in more detail the specifics of the profession “Director”
“Director”. Why is the name hold associated with the word Direct? Because most often this specialist has to work with keywords and ads in direct. Continue reading

What is Landing and how to arrange it?

Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be brief, clear and understandable. Such a page is most often aimed at selling and rarely is simply a source of information about the company. For this reason, it is often called the “customer capture page”.

Story
Like many marketing tools, landing page was invented by American marketers.
Its creation is connected with the huge competition of various sites, the quality of which was equally high and consumers simply did not know what to choose. Continue reading

How to get certified with Google Adwords

The article will give all the necessary links and tips.

You will need to pass two exams, for this you need to get mail on Gmail and register on Google Partners. Your profile will help you not only pass these exams, but will also give you many tools to work and promote your business.

Filling all your data, such as name and photo, in all Google services they will be reflected automatically. Therefore, it is important to enter your current data. Continue reading

Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

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How to organize marketing in a company
At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty. Organization of marketing…

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The specifics of car wash security
In recent years, many representatives of small and medium businesses began to open car washes that are regularly visited by owners of vehicles with any level of income. To develop…

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How to become an event manager
Who is an Event Manager and how to become one? This will be discussed in our article. First, let's figure out who the Event manager is and what its functionality…

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