Card or cash?
Card or cash? If you asked this question, you most likely have something to store, or lose. For those who usually live “from paycheck to paycheck” this topic will be…

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How to implement BI analytics
In order to figure out how to implement business intelligence, you need to understand how to work with it in general. BI - a program and application for working with…

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How to make a marketing career
A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch? Most often, a beginner…

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Monthly Archives: February 2017

Online education: 9 useful services

There are many platforms with different kinds of online courses and materials for distance learning. We have chosen for you worthy projects in Russian and English. They combine useful content and an intuitive interface.
See And Learn
Educational portal with online courses in 20 directions. Look – this is the marketplace of education.
More detailed:
a wide range of topics of courses – from yoga lessons and design, to training, professional-oriented courses and interesting materials on sports and nutrition;
on the site you can place the lessons for the placement of which the portal is not birch payment;
extensive database of software and documents for training professionals in different fields of activity; Continue reading

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

Tender loans and the rules for obtaining them.
Most companies think about the need to participate in ongoing tenders. But since this business is very troublesome, requiring a lot of preparation and costs, many leave everything unchanged. And…

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Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

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Outsourcing your event manager or agency: whom to choose?
We have studied the data on the demand for specialists in the field of event, and statistics makes you think. Published about 500 vacancies for this position. The great demand…

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Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way…

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