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Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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Google Adwords for Beginners

When you start working with Google AdWords advertising, you may encounter some common mistakes and difficulties. This article will help to avoid mistakes and easily overcome all difficulties in work.

How does Google AdWords work?
Important points to create this kind of advertising. You should prepare and decide for yourself the following points:
What service or product are you going to sell
What is your budget for this ad?
Get all the links and pages you need.Views on future conversions you are interested in
Next, create an account on Google.AdWords using
gmail mailbox.
How Google.AdWords Works
When you place your ad you must sell keywords so that potential buyers can find you on them. For the first places in requests there is fierce competition and struggle.
There are also two accommodation options:
Account
If we compare it with the machine and its device, then this machine will have many spare parts. And each in its turn will consist of several more. All parts are equally important and affect our performance. An AdWords account may contain several advertising companies. Each such advertising company can also contain many elements.

Tools for managing the cost of clicks and all information on advertising companies are contained in such an account.

You can create an ad group
This may be necessary to ensure that your chosen keywords are as relevant as possible to the ad. In such a group, setting a click-through rate you set it to all ads contained in it.

It is very important to make competent and beautiful ads. From them depends on customer loyalty in the future.

Word selection
It is important to understand what exactly the potential buyer will enter in the search bar when he will search for a product similar to yours. It is important to introduce yourself in his place. Everything should be as simple and clear as possible.

There are several types of key queries:

Verbatim. They narrow the circle of potential customers, but they also filter out aimless clicks well.
Phrases. They expand the audience that can find you on request.
Wide format. Google will compare with many phrases and word combinations. So you can increase relevance and CTR.
Negative words. Designate them as “-” and they work according to the principle of exact correspondence
Define your exact goals and go for it!

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