How to organize marketing in a company
At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty. Organization of marketing…

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Outsourcing What is it? How will this help?
We explain in simple words. There are quite a few definitions of this concept. The word is borrowed, so a literal translation will not help. Suppose your business, large or…

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Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

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How to get certified in Yandex.Direct

There is such a profession as a “Director”. He is engaged in contextual advertising in general and all its features. Very often, companies do not want to deal with contextual advertising themselves and hire a specialist to set up all the work with it.

For those who want to become the “director” himself, Yandex needs to go online and get such an honorary title. Almost anyone can pass the test.

Let us consider in more detail the specifics of the profession “Director”
“Director”. Why is the name hold associated with the word Direct? Because most often this specialist has to work with keywords and ads in direct.

Yandex Direct
If you want to become a director, most likely you are familiar with the concept of Yandex Direct and certification. How to pass such a test and become a certified specialist and what package of documents is needed for this?
The test itself is free, which is good news.
It itself contains 42 questions, here are both theory and practice. The main topics are: cost per click, key phrases and negative keywords, statistics and CTR, the main parameters of advertising companies.

Pass the training on the following issues:
All about YAN
How is the payment process going?
Yandex.Audience
Writing advertisements, basics
Strategies and their adjustments
Ad serving policies
If access is open to you when switching to https://yandex.ru/adv/expert/exam/direct, then it means that you have met all the parameters. Get ready for testing, if the first time you do not pass it, they will give you the next attempt in only one week, and then after a month. The third and subsequent attempt after 3 months and half a year.

When you pass this test you will be given a certificate valid for one year.

Your high conversions!

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