How to make a technical task for the designer?

In order to be satisfied with the result of hiring a designer, it is necessary to prepare a detailed and accurate TOR. Without it, the task can be too vague and you will never achieve the desired result. Designers are creative enough personality, their ideas and concepts have broad horizons, they have a big imagination and no clearly defined tasks they can perform it their own way. The result will be different from your ideas.

How to make TK for the designer?
To begin with, you should tell about the principles and vectors of your company, about what you work with and what you strive for. This will give a clear idea of the target audience.
It is important to show already existing logos, layouts and all visual reinforcements.
All the details. Give all information about the project in detail. Provide all materials, articles, ideas and concepts for this advertising project.
Listen to the designer’s opinion, and discuss the details with him. Sketch a small plan, make blanks and prepare similar advertising works, pictures and texts for clarity.
Discuss colors, fonts and shapes, marketing techniques for competent design.
Talk terms. Set dates with a margin to correct misunderstandings and improvements, but the deadline should not be too short to complete the work. The work is done in usatye time may not be enough quality crafted from the designer.

And most importantly, discuss all the details, say all the thoughts and ideas. Only in this way you will be able to reach an understanding in working with the contractor.