Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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7 famous people who have made hobbies their profession
“Do what you like and you will never have to work” is a truth that remains beyond time and location. Someone thinks it is unattainable, and someone made her his…

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The specifics of car wash security
In recent years, many representatives of small and medium businesses began to open car washes that are regularly visited by owners of vehicles with any level of income. To develop…

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How to make a technical task for the designer?

In order to be satisfied with the result of hiring a designer, it is necessary to prepare a detailed and accurate TOR. Without it, the task can be too vague and you will never achieve the desired result. Designers are creative enough personality, their ideas and concepts have broad horizons, they have a big imagination and no clearly defined tasks they can perform it their own way. The result will be different from your ideas.

How to make TK for the designer?
To begin with, you should tell about the principles and vectors of your company, about what you work with and what you strive for. This will give a clear idea of the target audience.
It is important to show already existing logos, layouts and all visual reinforcements.
All the details. Give all information about the project in detail. Provide all materials, articles, ideas and concepts for this advertising project.
Listen to the designer’s opinion, and discuss the details with him. Sketch a small plan, make blanks and prepare similar advertising works, pictures and texts for clarity.
Discuss colors, fonts and shapes, marketing techniques for competent design.
Talk terms. Set dates with a margin to correct misunderstandings and improvements, but the deadline should not be too short to complete the work. The work is done in usatye time may not be enough quality crafted from the designer.

And most importantly, discuss all the details, say all the thoughts and ideas. Only in this way you will be able to reach an understanding in working with the contractor.

Room rental - be prudent
Modern society, in principle, can not be imagined without renting something - from small tools to cars, premises, stadiums and even islands. The situation when it becomes necessary to rent…

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Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

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Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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