How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor in demand and well-paid. Is…

Continue reading →

SMM inside the company or outsourcing - what to choose?
What is better to choose? Let's take a closer look at all the pros and cons of each side and decide. Cons SMM Outsourcing Outsourcing is always a cold approach.…

Continue reading →

Mail Security
It is hard to imagine a well-functioning human society without a postal service. Of course, some achievements in the field of communication - such as ip-telephony, video communications, electronic correspondence…

Continue reading →

Collective discounts: business is promoted by customers

The sales season continues all the time – something like this can be described as the concept of collective shopping sites. They appeared in early 2009, and today this segment of the Internet market is experiencing a real boom. After all, it is difficult to resist the temptation to purchase security cameras, security company services, travel packages and other goods at a discount of up to 90 percent.

To whom is the collective discount service selling goods? Large Internet resources cover the entire territory of Russia. Their subscriber base has several million users who receive daily information about current offers. For manufacturers and sellers of goods and services, cooperation with such online resources is beneficial, as the collective discount website guarantees them a certain amount of sales in a relatively short period of time. The promotion may last 1-7 days.

The sale of discounted goods through collective purchases is a full-fledged advertising campaign, the effectiveness of which is based on the behavioral factor of the consumer. Each buyer seeks to purchase a quality item or service cheaply, and a discount site provides him with this opportunity.

The popularity of such services is evidenced by a large number of promotional offers, which are updated daily. Some coupon buyers fear fraud or other pitfalls. Their doubts are justified – which supplier is profitable to sell their goods and services for 10-20 percent of their value?

It is beneficial, since discounts in this case are payment for advertising. And the service subscribers themselves advertise the products. After all, the essence of collective purchases is that promotional conditions are valid only if a certain number of buyers purchased coupons. Each resource determines their quantity independently.

Collective sale of discounts is beneficial for everyone. The coupon site notifies its subscribers of a profitable offer. Subscribers who are interested in purchasing them at face value use all social contacts to gain the required number of customers. They receive goods at attractive prices as payment for their advertising services.

The collective purchase business model resembles viral marketing. It is well known that word of mouth is the most effective way to promote. A limited incentive time is a powerful incentive: buyers have to act quickly so as not to miss their own profit.

Outsourcing your event manager or agency: whom to choose?
We have studied the data on the demand for specialists in the field of event, and statistics makes you think. Published about 500 vacancies for this position. The great demand…

...

How to get certified in Yandex.Direct
There is such a profession as a “Director”. He is engaged in contextual advertising in general and all its features. Very often, companies do not want to deal with contextual…

...

The social network Facebook has banned the advertising of cryptocurrencies and ICO
He also acts on the Instagram social network in ads. The new rules state that all news about cryptocurrencies and ICO posted in announcements is prohibited. This message was published…

...

Tender loans and the rules for obtaining them.
Most companies think about the need to participate in ongoing tenders. But since this business is very troublesome, requiring a lot of preparation and costs, many leave everything unchanged. And…

...