What is insurance for?
Do you need insurance? Sooner or later, this question arises for everyone. We can talk about episodic cases - insurance when buying a train ticket, or maybe more serious and…

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Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way…

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Room rental - be prudent
Modern society, in principle, can not be imagined without renting something - from small tools to cars, premises, stadiums and even islands. The situation when it becomes necessary to rent…

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tools

How to make a marketing career

A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch?

Most often, a beginner is motivated by the demand for this profession in the market and wages. But many do not even have an idea what he is doing and what responsibility lies on his shoulders.

According to many employers, the responsibilities of a marketer include:

Customer acquisition;
Creating USP to convince customers to make a purchase; Continue reading

Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Is Shadow Business a Survival Game?
Illegal business, alas, is not a game. It may seem like the only way to survive in the world of commerce. Unfortunately, for many entrepreneurs, a conscious refusal to legalize…

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What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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How to avoid becoming a victim of fake products?
Some types of products are equipped with the necessary instructions informing about the technical, operational and other characteristics of the goods. Often this information is placed on separate plates -…

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