Card or cash?
Card or cash? If you asked this question, you most likely have something to store, or lose. For those who usually live “from paycheck to paycheck” this topic will be…

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Online education: 9 useful services
There are many platforms with different kinds of online courses and materials for distance learning. We have chosen for you worthy projects in Russian and English. They combine useful content…

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Outsourcing your event manager or agency: whom to choose?
We have studied the data on the demand for specialists in the field of event, and statistics makes you think. Published about 500 vacancies for this position. The great demand…

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stories of people

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

How to get certified in Yandex.Direct
There is such a profession as a “Director”. He is engaged in contextual advertising in general and all its features. Very often, companies do not want to deal with contextual…

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How can a security company win a security tender?
In conditions of maintaining a high criminal environment, the desire of citizens to preserve personal property and real estate, security services have been widely developed. The selection of a bona…

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Direct sales rate
Since many of our real and potential customers are owners of shops, supermarkets, boutiques and shopping centers, we decided to place information for them that can help in the development…

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How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

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