Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Safe Investment
If you managed to earn and save a tidy sum, which you are not going to spend in the near future, the question inevitably arises - how to save them,…

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Direct sales rate
Since many of our real and potential customers are owners of shops, supermarkets, boutiques and shopping centers, we decided to place information for them that can help in the development…

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stories of people

How to write good texts: 5 life hacks for copywriter

You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service. How to learn to write texts that really sell?
1. When writing the text, consider not only the requirements of the customer, but also the needs of the target audience. Write clearly, so that the reader does not have to “stumble” contagious kind of obstacles – ranging from small print to long sentences that interfere with the perception of information.
2. Pay special attention to the title and the first paragraph. The title should be succinct, to reflect and to encourage the reading of the text. In the first paragraph, explain why further information will be important to the reader – what “pain” will close that can give him? Continue reading

How will outstaffing help business?
With this, a relatively new concept, today only those who are directly related to business, in which a team of personnel workers are involved, are faced. For certain reasons, the…

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Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

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How to become a web designer
Before becoming a web designer, almost every newbie has a lot of questions. What knowledge is needed, with what programs to start work, how to become a professional in your…

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No longer fiction: professions of the future
Five years ago, a number of modern professions were beyond reality. But technology is rapidly advancing, and their development gives rise to unusual activities. Learn new things or stay true…

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