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Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.
What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading
5 online stores that have conquered the Russian market
A selection of five online stores that, thanks to their advantages, have conquered the Russian market.
Wildberries
The most popular online clothing store, it is estimated that “Wildberris” accounts for about 40% of orders!
Advantages:
Free delivery of the things you like;
When ordering things, it is possible to add several sizes at once, if not a single item fits, then you can refuse to buy anything without paying extra; Continue reading