What is insurance for?
Do you need insurance? Sooner or later, this question arises for everyone. We can talk about episodic cases - insurance when buying a train ticket, or maybe more serious and…

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The specifics of car wash security
In recent years, many representatives of small and medium businesses began to open car washes that are regularly visited by owners of vehicles with any level of income. To develop…

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Trademark Registration
Some couple of centuries ago, such crimes were considered treason, and punished exclusively by death. You will be surprised when you find out what is at stake. It's a fake…

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packaging

Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading

How to avoid becoming a victim of fake products?
Some types of products are equipped with the necessary instructions informing about the technical, operational and other characteristics of the goods. Often this information is placed on separate plates -…

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Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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5 online stores that have conquered the Russian market
A selection of five online stores that, thanks to their advantages, have conquered the Russian market. Wildberries The most popular online clothing store, it is estimated that “Wildberris” accounts for…

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What CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this subject, in particular…

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