Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

Continue reading →

5 online stores that have conquered the Russian market
A selection of five online stores that, thanks to their advantages, have conquered the Russian market. Wildberries The most popular online clothing store, it is estimated that “Wildberris” accounts for…

Continue reading →

Benefits of conducting an energy audit
As you know, the energy survey of organizations and enterprises, first of all, is based on an assessment of the aspects of the company’s activities related to fuel waste, various…

Continue reading →

mittens

Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading

How to become a web designer
Before becoming a web designer, almost every newbie has a lot of questions. What knowledge is needed, with what programs to start work, how to become a professional in your…

...

Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way…

...

How to start production of your clothing brand
Do you want to start creating your own clothes to make money or to bring something new and fresh to the market? It's time to create your brand! The production…

...

How to open your own business
1 step. Idea Every businessman should have an idea, otherwise what kind of business can we talk about? It is not necessary to come up with something new and supernatural,…

...