In order to be satisfied with the result of hiring a designer, it is necessary to prepare a detailed and accurate TOR. Without it, the task can be too vague and you will never achieve the desired result. Designers are creative enough personality, their ideas and concepts have broad horizons, they have a big imagination and no clearly defined tasks they can perform it their own way. The result will be different from your ideas.
How to make TK for the designer?
To begin with, you should tell about the principles and vectors of your company, about what you work with and what you strive for. This will give a clear idea of the target audience.
It is important to show already existing logos, layouts and all visual reinforcements. Continue reading