Branding as a way to promote a business in a crisis.

Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way or another, everyone felt the decline in their incomes. How can companies increase their competitiveness and stay afloat? In this article, we will look at how Branding can help your business.

What is branding?
Branding is a way to distinguish your company from competitors. Creating a brand is a time-consuming, ongoing process, as includes many stages. The difficulty is that a brand is an intangible concept. This term includes logo, trademark, people, experience, quality, certain products or services. Continue reading →