Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How to become a good leader
One of the main mistakes people make is simply to take a director's position! During this chase, a person forgets that the leader is primarily a manager with high communication…

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Tender loans and the rules for obtaining them.
Most companies think about the need to participate in ongoing tenders. But since this business is very troublesome, requiring a lot of preparation and costs, many leave everything unchanged. And…

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company

What is insurance for?

Do you need insurance?
Sooner or later, this question arises for everyone. We can talk about episodic cases – insurance when buying a train ticket, or maybe more serious and even mandatory. It is noteworthy that the history of insurance is rooted in the distant past. In ancient Babylon, merchant ship owners took loans from depositors to equip merchant trips. If a ship did not return, shipowners might not have to repay funds taken on credit. And since this happened quite rarely, lenders more than covered the possible losses with interest received from shipowners. Historically confirmed that in the XVII century in the UK there was an official insurance company. And she also specialized in maritime trade. Continue reading

How to organize marketing in a company

At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty.

Organization of marketing in the company

Successful business development in a competitive environment, high quality services, product range and availability, established sales channels, workflow optimization and profit – all this relates to marketing.

From the experience of companies of the past decades, it is known that most of the companies that do not have a marketing department conducted their activities successfully, but this does not mean that the company was absent from marketing. Continue reading

SMM inside the company or outsourcing – what to choose?

What is better to choose? Let’s take a closer look at all the pros and cons of each side and decide.

Cons SMM Outsourcing
Outsourcing is always a cold approach. An employee is always imbued with your work, loves clients the way you love them and is always ready to help their problems and simply reply to comments. Employees are immersed in the atmosphere and he better understands the goals and climate of the company. Outsourcing is always more superficial in this regard. This will be a big minus of outsourcing. Continue reading

How to make a marketing career
A marketer is one of the most important positions in business, every year the profession becomes more popular, but how to become a marketer from scratch? Most often, a beginner…

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Room rental - be prudent
Modern society, in principle, can not be imagined without renting something - from small tools to cars, premises, stadiums and even islands. The situation when it becomes necessary to rent…

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Room rental - be prudent
Modern society, in principle, can not be imagined without renting something - from small tools to cars, premises, stadiums and even islands. The situation when it becomes necessary to rent…

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Google Adwords for Beginners
When you start working with Google AdWords advertising, you may encounter some common mistakes and difficulties. This article will help to avoid mistakes and easily overcome all difficulties in work.…

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