Is it worth it to borrow money?
Sooner or later, circumstances force us to think about this issue. Not because we are not used to denying anything to ourselves. Sometimes this is the only way to solve…

Continue reading →

Branding as a way to promote a business in a crisis.
Many economists are convinced that the peak of the crisis in Russia has not yet passed. Some believe that the main burden on the Russian economy has passed. One way…

Continue reading →

How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

Continue reading →

company

What is insurance for?

Do you need insurance?
Sooner or later, this question arises for everyone. We can talk about episodic cases – insurance when buying a train ticket, or maybe more serious and even mandatory. It is noteworthy that the history of insurance is rooted in the distant past. In ancient Babylon, merchant ship owners took loans from depositors to equip merchant trips. If a ship did not return, shipowners might not have to repay funds taken on credit. And since this happened quite rarely, lenders more than covered the possible losses with interest received from shipowners. Historically confirmed that in the XVII century in the UK there was an official insurance company. And she also specialized in maritime trade. Continue reading

How to organize marketing in a company

At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty.

Organization of marketing in the company

Successful business development in a competitive environment, high quality services, product range and availability, established sales channels, workflow optimization and profit – all this relates to marketing.

From the experience of companies of the past decades, it is known that most of the companies that do not have a marketing department conducted their activities successfully, but this does not mean that the company was absent from marketing. Continue reading

SMM inside the company or outsourcing – what to choose?

What is better to choose? Let’s take a closer look at all the pros and cons of each side and decide.

Cons SMM Outsourcing
Outsourcing is always a cold approach. An employee is always imbued with your work, loves clients the way you love them and is always ready to help their problems and simply reply to comments. Employees are immersed in the atmosphere and he better understands the goals and climate of the company. Outsourcing is always more superficial in this regard. This will be a big minus of outsourcing. Continue reading

Topic "Interview with an expert" Topic today: Business on a laser machine
Laser manufacturing is the craft on which you can build a successful business. What can you do without at the initial stage and which products are very popular? Experts of…

...

What is automation and how to use it?
Automation and shop. The issue of automating trading may seem controversial. And this does not mean at all that the store needs to be literally stuffed with automation - cash…

...

What is Landing and how to arrange it?
Landing Page is a one page website. That is why they are both convenient and unique. All information on it is placed on one page, which means it should be…

...

Collective discounts: business is promoted by customers
The sales season continues all the time - something like this can be described as the concept of collective shopping sites. They appeared in early 2009, and today this segment…

...