Interview with an expert column Artem Kurzov: in order to earn money on coaching, you must first learn how to help people
The director of ALEX FITNESS in Tatarstan, Artem Kurzov, came to the sport as a child. Since that time, he has come a long way from a personal trainer at…

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Benefits of conducting an energy audit
As you know, the energy survey of organizations and enterprises, first of all, is based on an assessment of the aspects of the company’s activities related to fuel waste, various…

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How to write good texts: 5 life hacks for copywriter
You probably noticed that some texts customers automatically scroll through, others – read excitedly and hurry to make an order, call, come, get more information about a product or service.…

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company

What is insurance for?

Do you need insurance?
Sooner or later, this question arises for everyone. We can talk about episodic cases – insurance when buying a train ticket, or maybe more serious and even mandatory. It is noteworthy that the history of insurance is rooted in the distant past. In ancient Babylon, merchant ship owners took loans from depositors to equip merchant trips. If a ship did not return, shipowners might not have to repay funds taken on credit. And since this happened quite rarely, lenders more than covered the possible losses with interest received from shipowners. Historically confirmed that in the XVII century in the UK there was an official insurance company. And she also specialized in maritime trade. Continue reading

How to organize marketing in a company

At the heart of any successful business is the right marketing organization. Marketing allows you to achieve high results, which are expressed in profit and customer loyalty.

Organization of marketing in the company

Successful business development in a competitive environment, high quality services, product range and availability, established sales channels, workflow optimization and profit – all this relates to marketing.

From the experience of companies of the past decades, it is known that most of the companies that do not have a marketing department conducted their activities successfully, but this does not mean that the company was absent from marketing. Continue reading

SMM inside the company or outsourcing – what to choose?

What is better to choose? Let’s take a closer look at all the pros and cons of each side and decide.

Cons SMM Outsourcing
Outsourcing is always a cold approach. An employee is always imbued with your work, loves clients the way you love them and is always ready to help their problems and simply reply to comments. Employees are immersed in the atmosphere and he better understands the goals and climate of the company. Outsourcing is always more superficial in this regard. This will be a big minus of outsourcing. Continue reading

Trademark Registration
Some couple of centuries ago, such crimes were considered treason, and punished exclusively by death. You will be surprised when you find out what is at stake. It's a fake…

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Brand and corporate identity. Where to begin?
The brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Direct sales rate
Since many of our real and potential customers are owners of shops, supermarkets, boutiques and shopping centers, we decided to place information for them that can help in the development…

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How to make a technical task for the designer?
In order to be satisfied with the result of hiring a designer, it is necessary to prepare a detailed and accurate TOR. Without it, the task can be too vague…

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